How Google Search Console Can Boost Your Professional Website’s SEO: The Technical Guide to Organic Performance Improvement
In the competitive landscape of digital marketing, relying on “guesswork” is a luxury that professional websites cannot afford. Google Search Console (GSC) is the only tool that provides SEO data directly from the source—Google itself. It transforms your site from a drifting boat into a precision vessel, allowing you to make informed technical decisions that […]
Google Analytics 4: What Changed and How to Use Data to Sell More Online
Introduction: The New Era of Data Analysis in Digital Marketing Google Analytics 4 (GA4) represents a complete revolution in how businesses collect, analyze, and use digital data to boost online sales. Since July 2023, when Universal Analytics stopped processing data, thousands of businesses worldwide have faced the challenge of adapting their analysis strategies to the […]
Google Business Profile: How to Master Local SEO and Attract Customers from Your Area
Why 76% of Local Customers Never Find You Imagine this: someone is just a few blocks from your business, looking for the exact product or service you offer. They pick up their phone and type into Google. But instead of finding you, they see your top three competitors at the top of the map. This […]
The Power of Voice Search Optimization: Preparing Your Website for the Age of Voice Assistants
The Silent Revolution That’s Transforming SEO The way people search for information on the internet has changed dramatically in recent years. It’s estimated that more than 50% of searches are already conducted by voice, and this number continues to grow exponentially. If your website isn’t prepared for this reality, you’re losing a significant slice of […]
The Evolution of PWAs: Transforming Your Website into an App Without an App Store
In the dynamic universe of web development, the pursuit of an increasingly rich, fast, and integrated user experience is a constant. Amidst this evolution, Progressive Web Apps (PWAs) emerge as an innovative and powerful solution, redefining how we interact with the web. For companies seeking a competitive edge, such as Custom Site Pros, specialized in […]
Data Privacy and Web Design: Navigating the Post-Cookie Era with Confidence
In recent years, data privacy has become one of the biggest concerns for both users and companies. With the end of third-party cookies and the implementation of stricter regulations — such as LGPD in Brazil and GDPR in Europe — the way websites collect and use information needs to be rethought. In this scenario, smart […]
No-Code/Low-Code Websites: A Threat or an Opportunity for Your Digital Strategy?
In recent years, the no-code and low-code movement has gained significant traction, promising to revolutionize the way websites and digital platforms are created. By enabling users with little or no programming knowledge to develop functional websites quickly and often at a lower cost, these tools have democratized digital creation. But with all these advantages, a […]
Micro-Interactions and Subtle Animations: The Hidden Secret to Engagement on Your Website
In an increasingly competitive and dynamic digital landscape, capturing and maintaining user attention is one of the greatest challenges for brands and online businesses. While major features and content grab attention, it’s often the small details that make the difference between a memorable experience and a fleeting visit. This is where micro-interactions and subtle animations come in […]
Digital Sustainability: Building Eco-Friendly Websites for a Greener Future
In an increasingly digitalized world, sustainability has evolved from being a concern solely for the physical environment to encompassing the online realm as well. Our internet habits — from simply browsing websites to conducting large-scale server operations — have a significant carbon footprint. Therefore, creating eco-friendly websites is not just a trend; it is a responsibility that […]
Augmented Reality (AR) on the Web: How to Create Immersive Experiences Without a Dedicated App
Augmented Reality (AR) has revolutionized how businesses engage with customers, enabling richer, more dynamic, and personalized interactions. Traditionally, to enjoy AR, users needed to download specific apps — a hurdle that often limits widespread adoption due to reluctance to install additional software. This barrier is being overcome thanks to WebAR — the implementation of Augmented Reality directly […]