Technical SEO for E-commerce: 7 Strategies to Optimize Product Pages and Multiply Sales
E-commerce is growing rapidly, and the competition for attention on Google is fierce. It’s not enough to have a great product; it’s crucial that search engines can find it, understand it, and present it to the right customer at the right time. This is where Technical SEO comes in—the backbone of any successful e-commerce strategy. […]
Web Accessibility (WCAG): How Inclusive Design Improves SEO and Avoids LGPD Fines
In 2025, building a successful website goes beyond aesthetics and speed. The focus shifts to inclusion and legal compliance. Web Accessibility, guided by the WCAG (Web Content Accessibility Guidelines), is the new pillar that unites ethics, Google ranking (SEO), and the legal obligation imposed by the Brazilian Inclusion Law (LBI) and, indirectly, the LGPD (General […]
Website Redesign Without Losing Traffic: The SEO Migration Checklist That Guarantees Your Ranking
Launching a new design for your website is a moment of great anticipation. The promise is an improved user experience (UX), a more modern look, and, of course, more conversions. However, behind this excitement lies a significant risk: the loss of organic traffic and, consequently, a drop in Google rankings. Market studies indicate that without […]